Clik here to view.
CEO Blog: Should CEOs Stick to Internal Blogging?
Forgive me…for I have sinned…I haven’t blogged for quite some time but given my recent journey, I’m going to ask for forgiveness and hope that this blog post makes up for it. In my last post, I...
View ArticleClik here to view.
Social Media Reshaping Journalism… How Will You Cope?
According to a blog called Simple Zesty, there are 10 industries that will be revolutionized by social media – print media, politics, television, hospitality, sports, music, recruitment, advertising,...
View ArticleClik here to view.
Social Media Outsourcing: Good Business or Fake Dialogue?
Source “Brands are the stories that unite us all in a common purpose within an enterprise, and connect us with the people we serve on the outside. These brand stories give meaning to who we are and...
View ArticleClik here to view.
What’s the Big “O” in Social Media for Women
According to the 2009 Women and Social Media Study conducted by BlogHer, iVillage and Compass Partners, 79 million women are actively using social media, and 49 million U.S. women are engaging in...
View ArticleClik here to view.
5 Steps to Build Powerful Customer Word of Mouth Marketing
There are many ways businesses harness the power of word of mouth to drive brand awareness, sell more products and drive demand and engagement online. There is little doubt that your customers are your...
View ArticleClik here to view.
A Journey Of A Thousand Miles Begins With…
“The leaders who work most effectively, it seems to me, never say ‘I.’ And that’s not because they have trained themselves not to say ‘I.’ They don’t think ‘I.’ They think ‘we’; they think ‘team.‘ They...
View ArticleClik here to view.
Welcome to the Dark Side of Social Media
It wasn’t too long ago when companies were chomping at the bit to adopt social media as part of their overall organizational and communication strategy. I can’t blame them – it was all the rage. Blogs...
View ArticleClik here to view.
Stop Bad Interviews From Happening To Good People
D’oh! Ah, the famous saying by our beloved Homer Simpson. It’s the first thing that comes to my mind when I see a bad interview. Sarah Palin, Paris Hilton, and a slew of others have fallen victim to...
View ArticleClik here to view.
Adapt or Vanish: 5 Ways to Integrate PR and Social Media
I recently gave a talk at a Businesswire seminar here in Phoenix on Adapt or Vanish: 5 Killer Tips to Integrate PR and Social Media. The introduction of social media has changed the playing field for...
View ArticleClik here to view.
All In! Betting On Your Content Marketing Strategy
Blog originally posted in BtoB Magazine – BtoB Blog: Defining Your Content Strategy Where are you spending your marketing dollars? If it’s not in content marketing, then you should reconsider. Content...
View ArticleClik here to view.
The Five Must-Haves of Building an Integrated Social Media Plan
So how do marketing professionals take the reins and steer a cohesive, integrated social media marketing plan? I had the pleasure of presenting to a group of local marketers at a recent IABC Phoenix...
View Article
